The Tyranny – and Fear – of the New: Mobile and Social


It’s a fine line between cool and fool – just ask BranchOut or any of the dozens of other services that have launched and flamed out during the past several years. You start out as the hip new kid on the block, promising to ‘revolutionize’ recruiting as we know it – and then stuff happens. Maybe the revenue projections were too rosy. Maybe the technology wasn’t quite ready for prime time. Maybe the service was poorly marketed. Maybe (like .jobs) it was a solution in search of a problem.
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