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November 5, 2013 |
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| Featured Article |
THREE KEYS TO UNLOCK THE POTENTIAL OF BIG DATAby Mitchell Osak |
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Taking advantage of the insights buried in Big Data is all the rage
in many companies. An omnibus term, Big Data is the accumulation and
synthesis of all kinds of customer data collected but lying dormant
within an organization. However, exploiting its potential could be a
daunting task for many managers. Here are three foundational steps to
help kick off a high return, low risk analytics program. |
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