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According to TweetMyJobs (TMJ) founder Gary Zukowski, “Social Media Recruitment is hot, even sizzling, in the HR community these days and many consider it the Holy Grail for finding the ever-elusive passive jobseeker. TMJ, part of the CareerArc Group, has pioneered social recruiting on places like Twitter, Facebook and LinkedIn. They are the inventors of the “Who Button” on Facebook, as well as the proprietary technology that makes all this magic happen. With more than 11,000 category and location specific job channels on Twitter, they are the largest repository of jobs in the Twitterverse. Zukowski realizes though that like anything else, Social Media recruiting is only one arrow that should be in every recruiter’s quiver, albeit a very important one and an unlikely partner is moving the bar in many markets across the country: your local newspaper.
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