Stripes August 1, 2013 Stripes
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Featured Article


by Ashleigh-Rose Harman

Job Board Digest - My Name Is Content

We are increasingly living our lives and our businesses within the digital community which is causing traditional marketing guidelines to blur. Marketing is now becoming more personal and targeted, it is no longer about throwing information at users, but rather creating conversation with consumers and engaging with the lives they lead. In fact studies show that 70% of people state that they would rather get to know a company via articles rather than advertisement and 60% of consumers feel more positive about a company after reading custom content on its site.

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