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We are increasingly living our lives and our businesses within the
digital community which is causing traditional marketing guidelines to
blur. Marketing is now becoming more personal and targeted, it is no
longer about throwing information at users, but rather creating
conversation with consumers and engaging with the lives they lead. In
fact studies show that 70% of people state that they would rather get
to know a company via articles rather than advertisement and 60% of
consumers feel more positive about a company after reading custom
content on its site.
[read article]
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