In Your Face: How Visible is Your Employment Site?
Remember 1999? For those of us in online recruiting, it was the year Monster ran an ad during the Superbowl. Overnight the job board went from sort-of well-known to very well known. Part of it was a memorable ad. Part of it was the venue. And part of it was the era (remember, job boards were still relatively new). At any rate, Monster’s traffic (and value) went through the roof.